The business world has grown increasingly competitive such that a small thing can make a big difference. Lanyards play a big role in branding and branding has a big influence on your ROI. The best part about using lanyards for promotion is that they are a budget investment and they can have a big impact. There are different types of lanyards in the market but for the best results it is best to go for custom lanyards as they will give you more business. Some of the ways in which lanyards play a vital role in your business include:
Lanyards will differentiate you from your competitors and can give you a competitive advantage. It is a simple way of showing that your business is serious and that may make customers to want to associate with you.
It makes it easy to carry work ID
Other than your staff having to go through the hustle of carrying their IDs, a lanyard will give them so much convenience as it makes it easy for them. With a lanyard you will avoid cases of misplacing of the IDs or forgetting them at home. A lanyard also makes it easy to carry all that one is given at work at the same time.
With custom lanyards it is easy to differentiate different departments in your business and also makes it possible to make your employees feel special as it gives them a unique identity thus makes them feel special which will be good for your business.
Strengthens your brand
Lanyard is a simple and strong way of making your brand stronger. It makes your brand to stand out and that will influence the success f the brand as customers want to associate with strong brands.
A lanyard makes a great promotional item if you want to promote your business. You can have your company name clearly written on it and the logo then give away the lanyards during a trade fair or any relevant event. It is likely that if a prospective uses the lanyard he will have the company in mind.
Clearly a lanyard can have an influence on a business. It is therefore worth to know the types of lanyards in the market in order to choose one. They include:
Polyester lanyard: Is the most common as polyester is durable. It offers much versatility on what you can do on the strap.
Woven lanyard: If you are looking for a lanyard where you can print on the strap then this is not the type for you. The strap is made through weaving. It is also very durable as it is made from a material almost similar to polyester.
Tubular lanyard: its name is due to the shape it has. It is made from polyester only that it is stitched in a circular way.
Nylon lanyard: As the name suggests, it is made from nylon. It is the most durable as nylon is stronger than polyester.