Bulk Custom Keyrings – A Guide to Choosing the Right Branding Company

Bulk Custom Keyrings – A Guide to Choosing the Right Branding Company

Marketing is for sure the backbone of any organization. For any organization to succeed, it is obliged to work on its marketing aspect so that everything is in order. In a world that is very competitive, the small details matter a lot as just a small thing may make your competitors to be ahead of you. Branding is a strong marketing aspect and is what will make customers to notice about you and want to be associated with you. Luckily even if you are not a marketing geek, there are companies that specifically deal with branding and they will do a good job for you. For example, if you need bulk custom keyrings you can easily get a company that does that. Since there are many branding companies, it may be confusing to choose one. Some of the factors that you need to keep in mind include:

The portfolio

 The portfolio of a company will tell a lot about a company and will help in shaping your decision on whether to associate with them or not. From the portfolio you can judge the quality of their work and decide on whether you want to work with them or not. Any serious creative company should have a portfolio of what they have done before. When you are searching for a company you can always ask them for their portfolio.


It is better to go for a company that has experience in what you need as you can be confident that they will be able to do what you need well. If the company has not done that before they may not be able to do it well. There is nothing as bad as doing a try and error at your own expense.


You can always get to know about the reviews of the company from customers who have used their service before. The kind of reviews of the company help you to know what to expect from the company. If there are many positive reviews then you are likely to get a good experience from the company. There are many places where you can get reviews including checking online and asking for referrals.


It is better to deal with a company who have the right credentials to do what you need. The good thing with credentials is that you can always ask and be the judge yourself. Just to confirm its credibility you can check to confirm that the company is a member of the relevant bodies.


Your budget will define the kind of company that you can work with. Different companies will have different quotations depending on their pricing policies and what needs to be done. When looking for a company you can ask for quotations from different companies and do a comparison. We definitely all want value for money and you can always get that when you do your due diligence. To get the right company, research and comparison is inevitable.

How To Choose The Right Lanyards

How To Choose The Right Lanyards

Lanyards are very versatile and they can be used to ID cards and keys among many other things. Currently they are many companies that have embraced using them as promotional items. There are lanyards of different types and styles and sometimes it may be confusing to choose one. Some of the factors that you should keep in mind when looking for a Layard include:


The webbing should be in such a way that it is adaptable to endure tough conditions such as sunlight and rain among many other factors. It also depends o the environmental you will be using the lanyard. For example, if you are in a construction site, cable lanyards or those made from Nomex should work fine. There are also those made from nylon and polyester and those that are shock absorbing.

Connectors & Hooks

There are different kinds of hooks that can be used snap hooks being the most common. There are also the rebar hooks which has a big opening and is commonly referred scaffold hooks and pelican hooks. In some cases, you can use carabiners which may be used as a hook. Most of the time connectors and hooks are made using steel or aluminum to help your lanyard not to be heavy.


As much as 6 ft is like the standard weight for lanyards, it can be shorter or longer depending on your needs. The length should be in such a way that it does not get in your way while you are working.


The purpose of the lanyard will influence how it will be. That will help it fulfil its purpose well. For example, if it used as a marketing tool high quality material where the wordings will come out well should be used. If it is used as a branding or marketing tool, it will be a representation of your company and you would want your company to be represented well. The colors and the laces used are very important. They should be as professional as possible.

If you plan on giving away the lanyards at a trade fair, it is good to make sure that they are as professional as possible and represent your company well.

If its for a sports event, it should be as durable as possible since sports people are normally physically active.

End users

Before deciding on a lanyard, it is good to keep the end users in mind your employees and students for example will most of the time not have the same kind of lanyard. For students it has to be cost effective but at the same time durable. For employees it has to be of quality and professional. If it is for promotional purposes it should be best suitable for your niche market.


Your budget will define the kind of lanyard you will get. Some lanyards are expensive because of the quality of the materials used. When it comes to the budget it depends on your priorities.