Personalized Lanyards – How to Start A Successful Lanyard Company

Personalized Lanyards – How to Start A Successful Lanyard Company

Regardless of the kind of business that you want to start, strategy and planning is very important. As much as a Lanyard business may look so simple and thus taken lightly, it will not be able to succeed without the right strategy. Lanyards come out as very simple but they are very relevant and hence they are here to stay. Before you get into the business of personalized lanyards, the following are factors you have to keep in mind:

Market research

It is only by surveying the market that you will get to understand about the needs of the market. Doing a research will help you identify your competitors and thus know what you can do to stay ahead of them. You will also know the market trends and how you can choose a niche and meet their needs accordingly. If you don’t know where to start with when doing your research, you can first start with the internet.

Get the relevant skills

Since you have an idea on what lanyard business entails and who are your target market, you can then get the right skills so that you can deliver what will meet the need. There are some people who may opt for buying and selling but that may not be as profitable. When you are able to personally make the lanyards, you can create something unique and play around with customizations which will be to your own advantage. Basically, with lanyards you need to learn about branding as that will be your primary job. Creativity is also important and the internet is a rich source of inspiration.

Decide the type of lanyards that you want

There are different kinds of lanyards in the market and it all depends on the niche that you are interested since different niches have different preferences.

Choose a good business name and register your business

When you are starting a company that deals with lanyards you are building your brand and people will want to associate with you because of the kind of brand that you have. In that regard, get a catchy name that will get one hooked. Choose the right logo, colors etc. Your business name will influence how visible your business will be in the market. Being registered is important as it shows your customers that you are serious in your business. Not many customers would want to associate with you when they find out you are not even registered.

Place of operation

When you are starting out, it is advisable to work remotely like from your home. Once your business has grown then you can get an office space where you can work from. Regardless of where you are working from you can still get customers like from social media.

Get the right supplier

You will definitely need someone to supply you with raw materials that you will be using to make the lanyards. Be sure to get the right one who will give you the best deals.

How Lanyards Can Influence Your Business

How Lanyards Can Influence Your Business

The business world has grown increasingly competitive such that a small thing can make a big difference. Lanyards play a big role in branding and branding has a big influence on your ROI. The best part about using lanyards for promotion is that they are a budget investment and they can have a big impact. There are different types of lanyards in the market but for the best results it is best to go for custom lanyards as they will give you more business. Some of the ways in which lanyards play a vital role in your business include:

Competitive advantage

Lanyards will differentiate you from your competitors and can give you a competitive advantage. It is a simple way of showing that your business is serious and that may make customers to want to associate with you.

It makes it easy to carry work ID

Other than your staff having to go through the hustle of carrying their IDs, a lanyard will give them so much convenience as it makes it easy for them. With a lanyard you will avoid cases of misplacing of the IDs or forgetting them at home. A lanyard also makes it easy to carry all that one is given at work at the same time.

Easy differentiation

With custom lanyards it is easy to differentiate different departments in your business and also makes it possible to make your employees feel special as it gives them a unique identity thus makes them feel special which will be good for your business.

Strengthens your brand

Lanyard is a simple and strong way of making your brand stronger. It makes your brand to stand out and that will influence the success f the brand as customers want to associate with strong brands.

Promotional item

A lanyard makes a great promotional item if you want to promote your business. You can have your company name clearly written on it and the logo then give away the lanyards during a trade fair or any relevant event. It is likely that if a prospective uses the lanyard he will have the company in mind.

Clearly a lanyard can have an influence on a business. It is therefore worth to know the types of lanyards in the market in order to choose one. They include:

Polyester lanyard: Is the most common as polyester is durable. It offers much versatility on what you can do on the strap.

Woven lanyard: If you are looking for a lanyard where you can print on the strap then this is not the type for you. The strap is made through weaving. It is also very durable as it is made from a material almost similar to polyester.

Tubular lanyard: its name is due to the shape it has. It is made from polyester only that it is stitched in a circular way.

Nylon lanyard: As the name suggests, it is made from nylon. It is the most durable as nylon is stronger than polyester.

Creative Ways of Wearing Your Lanyard

Creative Ways of Wearing Your Lanyard

As much as lanyards may be stylish, not everyone likes wearing their lanyard on the neck. Well no doubt you can turn your lanyard into a fashion statement. Many people feel that lanyards make them stand out especially students and workers since it displays their IDs. The best part is even though you may be obliged to carry your lanyard, you can still look nice without necessarily standing out. Some of the ways in which you can carry your lanyard include:

Hang the lanyard on your bag

The primary function of a bag is to carry your valuables while you commute to your destination. You can also attach a lanyard on your bag. You can hang it from the straps of your bag. Regardless of the kind of bag, it can always carry a lanyard.

On your wrist

You are not limited to wearing your lanyard on your neck while it keeps hitting your chest. You can turn it into a wrist band or a bracelet by wearing it on your wrist. You only have to be creative when it comes to tying it so that it looks nice. You can mix it up with other bracelets or bands to make it look better.

Loop it around your belt

Of course, wearing your lanyard as a belt may not work out but you can loop it around your belt though that will be influenced by the colors you are wearing as you may want to make sure it will not spoil your look. The looping of the lanyard around the belt may however be more practical for men as compared to women.

Hang it from your pocket

Even though this is more common with students, it is fashionable than you may think. When need arises all you have to do is pull it out and you are good to go. It is an easy way to show what your lanyard represents without necessarily revealing your ID.

On your neck

This is the most common method of wearing lanyards and is deemed as boring. Well it does not have to be boring. You can customize it and bring it back to life. For example, you can add in prints and patterns that will give it a personality and will make it more vibrant.

On your ankle

Regardless of how weird it sounds, you can actually wrap your lanyard around your ankle. You make it into an ankle bracelet and pair it up with ankle boots to make it look trendy and upbeat. When you are especially visiting a park like a water themed park, it is very easy to lose the lanyard and tying it on your ankle is a secure way of ensuring that it is intact.

When it comes to lanyards, it is all about creativity. You can always do customizations to make it interesting and you can try wearing in different areas in different ways until you find what is best suitable for you

Branded Lanyards – How to Choose the Right Promotional Items for Your Company

Branded Lanyards – How to Choose the Right Promotional Items for Your Company

With the rise in competition in the marketplace, companies are obliged to up their game every day. It is the dream of any company t make an impact in the eyes of the customer as a happy customer is a successful company. A happy customer is very likely to advertise more about the company through word of mouth and that will make the company a success. Promotional items such as branded lanyards have long been used to get the attention of a prospective customer. Some of the things to keep in mind when choosing a promotional item include:

Your prospective customer niches

A customer is the boss and thus is the one who will guide you in determining what is best suitable for him. It all depends on what your business is doing and who are your target prospective. Different customer profiles will have different items that will be best suitable for them.

Your budget

The kind of budget you have will have a direct influence on the kind of promotional item that will be best suitable. Good thing is that there are promotional items across different price tags and thus you will definitely find something that will fall within your budget. In some cases, you can also get creative to cut down on the costs or you can do a DIY especially if you are in the creatives industry.

The occasion

The kind of occasion that you are planning to give the promotional item is a good consideration to make. There are some items that that would be best suitable for some occasions and not others. For example, for a sport event a wrist band or a lanyard would be best suitable. For a trade fair flyer, brochures of carry bags would be ideal. You would want an item that would be relevant and one that would not end up in the bin soon.

Goals and objectives of the company

Different companies have different objectives on why they have promotional items. As much as the main goal for many is to promote the company, there are different objectives of different companies. It is good to have clear goals and objectives in order to know how to attain them. If for example you want the item to have a lasting impact you would have to go for items that would last longer and not items such as flyers. T-shirts and hats would be a good choice.

In as much as you may have considered all those factors and maybe thought of a promotional item, you need to give special consideration to the quality. Remember the item will brand your company and you would want your company to be branded right. Most customers want to be associated with quality and if the item is of high quality then it is more likely to last longer and have an impact to the customers. In some cases, you may have to go for customized gifts especially of you are targeting the big sharks.

Cheap Lanyards – How to Choose the Best Id Lanyard for Your Company

Cheap Lanyards – How to Choose the Best Id Lanyard for Your Company

Currently there are more and more companies that have embraced using lanyards for their staff ID. Lanyards make it so convenient to carry the ID and it becomes easy for identification maybe to show one is a staff or even for branding purposes. Well because a lanyard that is carrying the work ID is more of a representation of the company, you would not wan tot end up with cheap lanyards that are badly done. For starters, since it is representing the company it has to be as professional as possible. Some of the things to keep in mind when looking for a lanyard include:


Lanyards are mostly in two styles: break away and the non-breakaway style. When it comes to comparing the two, it is better to go for the breakaway lanyards as they are safer. That is because in case of anything, the breakaway lanyard will easy open hence protecting the wearer from injury. On the other hand, non-breakaway will not easily open exposing the wearer to injury.


Lanyards come in different styles. There are many materials that may be used including eco friendly materials which is on the upward trend. The common styles are the round braid and the flat braid. Since you would want as much convenience with the lanyard as possible, it is better to go for the Optibraid and the Optiweave lanyards as you can easily detach your Id while you are wearing it.

Custom lanyards

If you are really into branding your company, it is best to go for custom lanyards. The best part about customization is that you can get your company name and logo on the lanyard. You can al so choose the right colors and fonts that will represent your company well. The only trick is that you will have to get a company that is good in what it doing so that they can do a good job for you.

How the ID card will attach to the Lanyard

There are many ways in which the card can attach to the Lanyard. It all depends n our style and what you prefer. The commonly used style is the lanyard hook as most people find it convenient. If you are not into lanyard hooks you can also use clips or other types of hooks.


When it comes to lanyards, the quality of the materials used goes a long way. Since it will be used professionally, it is best to go for the best quality possible. The material used should be of good quality and the clips too. Good thing about quality is that you will be assured of durability and hence value for money.

Since you know what to look for, it is important to do your due diligence so that you get a company that will do a good job. Know about the company and their past projects. It also helps to go through their reviews or ask for referrals.

How To Choose The Right Lanyards

How To Choose The Right Lanyards

Lanyards are very versatile and they can be used to ID cards and keys among many other things. Currently they are many companies that have embraced using them as promotional items. There are lanyards of different types and styles and sometimes it may be confusing to choose one. Some of the factors that you should keep in mind when looking for a Layard include:


The webbing should be in such a way that it is adaptable to endure tough conditions such as sunlight and rain among many other factors. It also depends o the environmental you will be using the lanyard. For example, if you are in a construction site, cable lanyards or those made from Nomex should work fine. There are also those made from nylon and polyester and those that are shock absorbing.

Connectors & Hooks

There are different kinds of hooks that can be used snap hooks being the most common. There are also the rebar hooks which has a big opening and is commonly referred scaffold hooks and pelican hooks. In some cases, you can use carabiners which may be used as a hook. Most of the time connectors and hooks are made using steel or aluminum to help your lanyard not to be heavy.


As much as 6 ft is like the standard weight for lanyards, it can be shorter or longer depending on your needs. The length should be in such a way that it does not get in your way while you are working.


The purpose of the lanyard will influence how it will be. That will help it fulfil its purpose well. For example, if it used as a marketing tool high quality material where the wordings will come out well should be used. If it is used as a branding or marketing tool, it will be a representation of your company and you would want your company to be represented well. The colors and the laces used are very important. They should be as professional as possible.

If you plan on giving away the lanyards at a trade fair, it is good to make sure that they are as professional as possible and represent your company well.

If its for a sports event, it should be as durable as possible since sports people are normally physically active.

End users

Before deciding on a lanyard, it is good to keep the end users in mind your employees and students for example will most of the time not have the same kind of lanyard. For students it has to be cost effective but at the same time durable. For employees it has to be of quality and professional. If it is for promotional purposes it should be best suitable for your niche market.


Your budget will define the kind of lanyard you will get. Some lanyards are expensive because of the quality of the materials used. When it comes to the budget it depends on your priorities.